Whether you sell clothing, jewelry, or rare vintage finds, your business needs an eye-catching boutique logo to get noticed.
As a standalone store, you have the opportunity to create a unique brand identity that beckons to passersby as they window shop.
To compete with others in this creative industry, you’ll need to design a logo that is up to the standards of the top boutiques around. For some design inspiration, check out logo ideas for industries relevant to your boutique specialty. Then, when you’re ready to do some logo creation of your own, scroll down for boutique logo design best practices!
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Many boutique logos use icons to help express what they offer to their customers. Some opt for silhouettes of people, while others favor abstract images to convey elegance and sophistication. When choosing a symbol, make sure it’s compatible with the other elements of your logo.
If you own a vintage store, for example, you may consider a logo that gives off that vintage feel. Think about how your logo would look if it were stamped – raw and a bit worn-in. A lot of vintage logos also choose to have an emblem as the focal point because it gives off an aged feeling. Keep in mind the feeling you want customers to have when designing your logo.
If you own a boutique ice cream shop, think about what type of vibe you want to give off. Are you an old-school parlor, or a fancy up-scale gelaterie? If you go for a more cartoon-style icon, you’ll probably fall into the old-school category, but a minimalist cone and scoop outline will work well with your high-end ice cream shop.
For a boutique clothing store, again you’ll need to identify your store and brand style. If you sell professional women’s wear, consider a structured and simple icon to give off an elegant look. For stores that sell bohemian clothing, going for a more abstract icon that ties in well with the free-spirited persona of your ideal customer will work well for you.
The typeface you use will pull a lot of your logo’s weight, in that it’s often the first thing people notice when checking out a brand. Consider who your target audience is, and go from there.
You may want to go for an elegant script font if you have a hair salon specializing in curly hair cuts so that the font style matches your clientele’s hair, just make sure that it’s clearly legible before committing. You want your font to connect in some way to your business and playing with a font that breaches the abstract can be a fun way to do so.
Or, for a more creative vibe, try using a custom display font. This will work well in an arts and crafts store, for example, where the whole point is creativity. Maybe your font will look like brush strokes, or it will be made out of art supplies. Whatever you choose, make sure that it speaks to your brand and business.
But, if your business doesn’t give off a vibe that’s too loud, consider sticking to traditional serif or sans-serif fonts. This will give off a sense of structure and stability to whoever sees your logo. Use this if your boutique is more professional or simply if that’s that type of impression you give off.
Black and red are a common color combination found in boutique logo design, as are colors like maroon and gold. In general, boutique brands tend to feature more traditionally “feminine” colors, but you may want to go for something edgy and unexpected to separate yourself from competitors.
Colors are easily associated with emotions, so you’ll want to leverage that when choosing your palette for your logo design.
If you’re a boutique archery business, you’ll probably want to stick with the traditional color palette mentioned earlier. Think about how your customer base will expect to to appear and also how certain colors can make that happen.
A lot of clothing boutiques nowadays opt for the soft and muted color scheme that gives off a clean, minimalist, and earthy vibe. Think soft baby pinks, blues, and yellows with camel and beige tones.
Remember, your color choices don’t have to be all or nothing. Play around with whatever feels right for your business. When in doubt, don’t be shy to research other boutiques in your niche for some inspiration.
The most effective layout is one that will make your logo versatile, so that it looks good regardless of the context in which it’s found. If you’re planning on using both offline and online branding materials – such as product packaging, business cards, and social media channels – go for a logo that can easily be resized.
One way to go is to have your icon be the focal point of your logo. You can choose to forego the text or keep it small and unobtrusive. Just make sure that when you scale your logo up or down, no detail gets lost and the integrity of your logo stays intact.
Another way to go about it is to have your text lead the pack. Maybe you don’t want an icon at all, which is totally fine, and in that case, you’ll want to make sure that your font is legible. If your logo design includes more than one font, just make sure that they complement each other and that you limit your font choices to three.
If you want both your icon and your typeface to have an equal presence, consider the location of each item. You can put the text beside your icon, above it, or below it. Take the time to play around and find the perfect fit. You don’t want your logo to end up looking unbalanced in any way.
The most important thing I will say here is that you need to imagine your logo on the most common mediums it will live. Are you going to print it onto shirts, business cards, product packaging, etc.? Wherever you see it most, make sure that it will look good and legible.
At the end of the day, it’s up to you the type of message you want to give customers and there are many options to choose from. Don’t get overwhelmed, but do consider how every different option will come off visually. You want your logo to be eye-catching and memorable.
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