When it comes to coffee logos, you need a design as strong as your best brew. From barista schools to coffee roasteries, a unique coffee brand is what it takes to make your mark in this competitive industry. Creating a logo for your restaurant is the best way to start building a unique brand identity to roast competitors out of the way.a
You’ll find that many winning coffee shop logos take the vintage route, while others use a more modern and trendy design. To find the right design for your brand, check out some great logos for inspiration. Then, when you’re ready to start creating your own coffee logo, read on for design best practices.
Create your coffee logo in two minutes, simply by entering your business name and tagline (if relevant) and clicking Design.
Tell us a little about your coffee business, select a logo type, and choose the fonts you love, so we can create the perfect logo for your brand!
Customize and make tweaks with our logo editor to bring your vision to life. You can play with fonts, colors, and logo layout – no design skills necessary!
An icon is a symbol that conveys universal and immediately recognizable ideas and values. There are different kinds of icons including abstract, geometric, pictorial, crests and emblems, interactive, and custom. Each type of icon has its own meaning and purpose.
Many coffee logos incorporate an icon into their logo design to emphasize the selling point of their brand. If you specialize in premium blends, for example, you may want to play with different bean icons. Or, you can always opt for a steaming mug of coffee to get your audience in the mood for a brew.
Just remember to look at what competitors are doing, so you can use an icon that stands out from the rest. Make sure the icon you chose reflects your business values, doesn’t take up the majority of the overall design, and that it complements all other elements.
Your logo’s typography (AKA, the font) will affect the way your audience perceives your brand. Try a handwritten script for a vintage, homey feel, or use a classic serif for a more business-like appearance.
It’s important to understand what different fonts mean so you can choose one that expresses your brand values best. Also, your logo font should reinforce the message you as a brand are trying to communicate to your audience.
Let’s say you have a coffee shop with an industrial vibe—the best font for you would be a hand-drawn, vintage sans serif font. Or go with a script font for a personal, playful touch.
You can play around with different fonts in our logo editor until you find the right one for your brand.
The color of your logo is an important decision because colors influence our perception and make us feel different things. (Blue is calming while red is energizing.) That’s why you want to choose a color palette that expresses whatever it is you want your audience to feel when they encounter your brand.
If you sell handmade ceramic coffee mugs for an earthy, all-organic coffee shop, then you’d want to go with nature-esque colors like brown, green, or yellow. But if you want a trendy vibe, then you’d go with classic colors like black and gray.
Remember to choose a color palette that stands out and emphasizes the traits of your business you want your customers to associate with your brand.
It’s important to keep the layout in mind when designing your logo. You could have a unique icon, spot-on typography, and a stunning color scheme, but it won’t matter if your logo is difficult to reproduce and scale.
Picture your logo on a business card, merchandise, and your website—it needs to be easy to replicate and resize. Most coffee shop logos will appear on menus, signs, social media, and maybe t-shirts and hats. So make sure to choose a layout that can be printed nicely in all sizes. Take layout into account while designing your logo and it’ll pay off in the long run.
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