Every family has its quirks and charms, so why not celebrate them with a logo that captures the unique characteristics of your household.
Maybe you have a big event coming up like a wedding, vacation, or family reunion—whatever is bringing you all together, a family logo is a perfect way to honor the moment. Plus, it’s fun!
To get some family logo inspiration, check out what others have designed for their own reunions and events. Then, when you’re ready to start creating, scroll down for some family logo best practices.
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There are a few different types of icons, including abstract, geometric, pictorial, crests and emblems, interactive, and custom. Each type has its own meaning and purpose.
Try to find a symbol that connects to your family name. Does your family have a memorable last name like Hart or Finch? Then consider using a heart-shaped symbol or a bird. Or, try finding an icon that represents something your family likes to do together, whether that’s fishing in the lake or playing ultimate Frisbee.
Choosing a family crest or emblem icon can evoke a sense of tradition, luxury, and prestige. Or, if you’re a family of artists, then selecting an abstract icon could be the way to go. It all depends on your family’s personality and the end result you’re looking for in a logo.
Either way, make sure the icon you chose reflects your family, doesn’t take up the majority of the overall design, and that it complements all other elements.
The font you use will convey a lot about your family’s personality, and you’ll want to choose one that expresses your collective values. Also, your font should be in line with the purpose of the logo (where it’s going to be showcased and used).
There are so many different types of fonts you can use depending on the message you want to communicate. For example, a wedding logo might do better with an elegant typeface like an italicized script, while a gender reveal logo would look nice with a modern font or an all-caps serif. Just make sure whichever font you choose is legible in both small and large print.
Remember that when you’re creating your logo, you can play around with your font in the logo editor until you’re positive that you’ve landed on the right one for your family logo.
You might not realize it consciously but colors can make us feel a certain way. Think about the calming effect of blue and the exciting energy red emits. Because colors have different personalities, you’ll want to choose the one that brings the energy you want your family logo to convey.
Rule of thumb: Stick with 2 colors, 3 max. As long as you choose a color palette that stands out you should be good to go. Just make sure that your logo colors emphasize the traits about your family you want to express.
Before choosing your logo layout, you should think about the main places you’re going to use your family logo. If it’s primarily for wedding invitations and memorabilia, then you’ll need a layout that prints nicely and can be resized. A t-shirt or hat, on the other hand, will need a logo that looks good when enlarged.
Remember, when it comes to family logos, simplicity is key. So that it looks good everywhere you use it, aim for a layout that preserves the quality of your logo despite it being resized.
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