Flower shop logos and other floral logos are a treat to design because they’re cheery, colorful, and fun.
By creating a flower logo, you can show people exactly what your product is and what your brand stands for. You even incorporate some of your own favorite styles as a florist to differentiate yourself from the competition.
With a combination of striking color and whimsical font, your logo can be eye-catching and truly beautiful–just like the flowers your customers love. Keep reading for floral logo tips and ideas we’ve gathered for your inspiration.
Flower Logo Design Tips
If you enjoy choosing the right flowers for your customers, you’ll probably enjoy doing the same for your brand logo. While the classic icon of choice is a flower, there are hundreds of different combinations of flower types, colors, and presentations to choose from. Some people choose to depict a single flower, such as a daisy, chrysanthemum, or rose, while others opt instead for a bouquet. Other popular images for flower logo icons include butterflies, watering cans, vines, or trees.
Feel free to play around with whimsical script fonts for your flower logo. Script fonts are best for a brand that’s playful, dreamy, feminine, or romantic. Go a step further and make your script mimic the winding curves of a stem or vine. To unify your icons and text into a single, cohesive image, try designing flowers and leaves that sprout off your lettering.
When designing a flower logo you have the opportunity to choose from a wide array of different colors. If your flower shop conjures up images of a wild and whimsical fantasy garden, feel free to go crazy with a color-rich design. On the other hand, if your brand is simple, romantic, or modern, you’ll benefit from a more focused color palette. Pink and blue combinations can be simultaneously feminine and soothing, while brands that use primarily black and white appear classic and chic.
As wild as your garden gets, keep in mind that your use of colors, angles, and white space needs to be easy to reproduce and scale. Design a logo that you can replicate and resize for your business cards, merchandise, and marketing materials with minimal fuss.