Insurance Logo Maker
Create your own Insurance logo with our logo maker in minutes!
Customers look for an easy, no-headache-inducing experience when dealing with an insurance company. To assure clients that your insurance agency is dependable and trustworthy, your logo must communicate all that and more in just a glance.
Before you hit the sketchpad, you first need to understand what makes a great insurance logo. I’ve listed out best practices so you can get an understanding of what works best in terms of colors, fonts, and imagery in the insurance industry.
How to make your own Insurance logo
Create your insurance logo in two minutes, simply by entering your comapny name and tagline (if relevant) and clicking Design.
Tell us a little about your insurance business, select a logo type, and choose the fonts you love, so we can create the perfect logo for you!
Customize and make tweaks with our logo editor to bring your vision to life. You can play with fonts, colors, and logo layout – no design skills necessary!
Design your custom-made logo instantly
Insurance Logo Ideas
Insurance Logo Design Tips
1. Icons
An icon is an image or symbol that represents your business and what you do. There are a few different types of icons, each with its own meaning, so it’s best to research first to understand which is right for you.
The icon you use will depend on the type of insurance your company provides. If you are a health insurance company, you might use a heart icon like Aetna. However, an icon might not be appropriate or right for your logo. A life insurance company, for example, might stick with just a wordmark.
Animal icons and mascots are quite common in insurance company logos. Using an animal or mascot in your logo can help humanize your company, which is useful in the typically uptight, clinical world of insurance. For instance, Geico has become a popular auto insurance company partially because of Martin, the lovable gecko with an English accent. Martin helps make Geico a more approachable company. The same goes for the Aflac Duck, the cute duck with a ton of personality who acts as the mascot for the health insurance company.
Before you decide on an icon for your insurance logo, be sure to do research in your niche to see what is already out there and how you can stand out. And remember to choose an icon that communicates your brand values and mission.
2. Typography
There are different types of font and each has its own meaning. Serif fonts tend to represent tradition, sans-serif fonts are more casual, and script is elegant and personal. Clients want to choose an insurance company that is secure, trustworthy, and easy to do business with. That means a life insurance company probably won’t use a youthful, carefree sans-serif font.
Many insurance companies use a serif font, including Prudential, UnitedHealthcare, and Northwestern Mutual. Interestingly enough, 3 large property and casualty insurers State Farm, Nationwide, and Allstate all went with a sans-serif font.
Bear in mind that any font you choose needs to be legible and complement other elements in your logo.
3. Color Palette
As insurance can be a dense subject for people, you’ll want to choose a color palette that keeps things light and approachable, yet professional and assuring.
Blue is a common color scheme for insurance companies because it communicates dependability, trust, professionalism, modernity, and a sense of calm. In fact, UnitedHealthcare, Anthem, Aflac, Northwestern Mutual, Nationwide, and Allstate all have a blue logo.
To separate yourself from competitors, consider adding an accent color like gold or yellow to add a unique twist to your design.
4. Layout
As insurance can be a dense subject for people, you’ll want to choose a color palette that keeps things light and approachable, yet professional and assuring.
Blue is a common color scheme for insurance companies because it communicates dependability, trust, professionalism, modernity, and a sense of calm. In fact, UnitedHealthcare, Anthem, Aflac, Northwestern Mutual, Nationwide, and Allstate all have a blue logo.
To separate yourself from competitors, consider adding an accent color like gold or yellow to add a unique twist to your design.
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