As a business in the luxury industry, your jewelry logo needs to look as polished as your inventory. Like the diamond in an engagement ring, your logo is a symbol to your customers – that your business is professional, your merchandise is elegant, and that you’re the one to come to when they want to buy a gift for their special someone.
Whether you’re a goldsmith or diamond aficionado, style and good taste are what will set your business apart from competitors. And, a good brand will communicate these traits to your audience – starting with your jewelry logo. Check out these designs to gain some inspiration and logo ideas from the top jewelry brands out there. Then, when you’re ready to make a jewelry logo, scroll down for design best practices in your industry.
Icons are usually subtle in popular jewelry logo design, and they are used to accent – not overwhelm – the logo’s text. It’s important to choose your icon based on the type of jewelry you design.
For example, if you specialize in unique wedding rings, opt for an icon that represents unity or marriage. Or, use an abstract symbol to allow your audience to fill in the blanks themselves; the same wedding jeweler, for example, might use diamond shapes to subtly hint at what your jewelry is for without being conspicuous. A fashion jeweler could do well with an abstract icon that incorporates intricate, thin lines, for a posh and fashionable look. And, if you do custom jewelry design, using an abstract icon will help you avoid limiting the associations with your brand to one specific type of jewelry.
On the other hand, high-end boutiques that want to be associated with luxury and intricate craftsmanship might want to go with a timeless Victorian emblem to express those qualities.
If you’re looking at other jewelry logos for inspiration, you may see symbols of royalty – like crowns or crests – as well as classic diamond rings and bracelet icons among them. However, it’s important to distinguish your business from the competition, so try not choose an icon that is overused or cliche. Instead, find a symbol that says something unique about your business.
In jewelry logos, the typeface is the selling point. Fonts emit different moods and emotions, and you’ll want your business name set in the perfect typeface to draw your customers in.
Many jewelry brands opt for fonts that convey opulence and luxury, like classic serifs and sans-serifs. However, like with icons, it’s important to try to differentiate yourself from the other logos in your industry.
If you offer high-end jewelry, consider using a script font to convey elegance and sophistication. Fonts with a handwritten look come off as trendy and stylish, so owners of a fashion jewelry logo may want to take this route.
Or, for costume jewelry brands with a more down-to-earth vibe, try going with an understated sans-serif. You can also always play with display fonts to create a logo that stands out from competitors’.
Jewelry logos tend to feature minimalist color palettes. Gold and silver are an obvious choice, but you may want to focus more on color psychology – and the emotions that different color palettes evoke – when choosing your logo colors.
For example, purple and pink together are known for symbolizing femininity, where pink by itself gives off romance and charm and purple alone edges toward royalty and power. Consider using this palette if your jewelry incorporates precious stones.
No matter the type of jewelry you create (except for homemade beading) you can’t go wrong with black in your logo, which oozes sophistication and class; think about using black with a secondary color to accent your design, such as teal or maroon. For example, luxury brands love to use a black and gold palette for the classy, upscale vibe it puts out, while wedding jewelry logos might stick to a classic black and white.
Fashion jewelry, on the other hand, would be better represented by a logo with multiple colors in the palette – and the same goes for homemade jewelry. If you go this route, just make sure your colors give a harmonious message to your audience and that the palette doesn’t clash.
Icon on top, logo name in the center – that’s the standard layout for jewelry logo design. However, try to imagine where you’ll most use your logo before committing to a layout; you’ll probably want a logo that looks nice on jewelry boxes, but also stands out on the top of your website.