You can use a children logo if you’re a business selling children’s clothes or toys, a daycare center or kindergarten, or anything in between. Think about the main things we associate with children–learning, growing, child’s play–and incorporate those ideas into your logo.
Keep in mind that while these logos should remind you of the pure joy of children, your target audience is the parents. To inspire you, we’ve compiled some of our favorite logo examples. Scroll down to read about strategies and best practices when designing a parent-friendly child logo.
Children Logo Design Tips
You can choose from a wide array of icons for children logos depending on the products or services your brand offers. Possible icons include helping hands, children’s toys and cartoonish animals.
Sleek, modern typography is not what you want in a children logo. Instead, choose fonts that are fun, playful and bold. Use rounded, sans serif typefaces to make your brand appear youthful and inviting.
When we think of kids, we think of bright, cheerful colors. Use that to inform your logo’s color palette, which should invite children (and their parents) to your brand. Aim for loud, bold colors like yellow, blue, red, purple, orange, green and pink. Choose contrasting color combinations to generate energy and excitement.
To offset your bold, contrasting color palette and playful typography, opt for a clean design with plenty of white space. Think about the different places you’ll need to put your logo and factor that into your design. If you’re a children’s clothing brand, for example, be sure your logo can be scaled to fit on merchandise and clothing tags.