If you’re wondering how to make a DJ logo, then you must know how important a strong brand is to attracting the right audience to your shows. Whether you play clubs or bar mitzvahs, your set needs a personality – one that is perfectly represented with a logo.
DJ logos are extremely versatile and particular to the mixer behind them, so you have room to be creative and show off your persona. To get an idea of how other DJs do this, scroll down to see famous and small-time DJ logos alike for inspiration. Then, read on for design best practices once you’re ready to start creating.
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Icons aren’t a DJ logo must, but you may want to use a symbol that enhances your design in some way. Consider choosing an abstract icon that represents soundwaves or movement. Or, you can opt for a more classic symbol related to music, like headphones or turntables.
Wedding DJ’s can make themselves stand out through the use of symbols like formal attire – like a top hat – while club DJ’s might be able to better represent their business with a symbol like a disco ball.
You can also use shapes or abstract logos to build your branding – maybe there’s something that makes you stand out as an individual – like a mustache, bald head, or chain necklace you can’t be seen without.
Circles emit a sense of continuity, squares provide us with the feeling of structure, and triangles can often symbolize movement or pushing forward. Abstract shapes give you more of a chance to represent a feeling. Think about sound waves and how they relate to your brand, but also consider any interesting shape, as long as it stays true to your brand.
There’s always the option to choose an icon that’s representative of your brand name. For example, a DJ with the name “Last Song DJ” might opt for a logo with music notes or turntables to emphasize the use of the word song in their name.
Finally, there’s nothing wrong with going with a classic symbol. As long as you make it unique with colors or typography, it’ll stand out. And, if you don’t have a specific industry you DJ for or are just starting out, you might want to ditch the icon altogether and go for something that gives you room to grow and work in multiple industries.
Many DJ logos go with a black and white palette and choose an accent color that pops, to create a dramatic, chic effect. You’ll want your palette to complement the rest of your logo, so don’t go color-crazy if you’re using a bold font; you can even stick with just one color to make your mark.
Colors carry feeling and you’ll want to leverage that when choosing your palette.
A club DJ may choose to use a holographic color scheme that mimics the colors of strobe lights in a club. A combination of metallics and an additional color or two is the perfect combination.
Music producers might be more inclined to choose colors that give off a more professional feeling, since they often work in recording studios and office-like environments. A color like blue is calming. But be careful, the deeper and darker the blue, the more professional – and possibly cold – it may come off.
Your typography is the place where your logo can really set itself apart from others. Most DJ logos use custom typefaces in order to inject personality into their brand. Go with a font that expresses your sound and style; just make sure that it’s easily readable.
The general rule of thumb is to limit your logo to two fonts – one for your business name and more for your tagline. Any more than that and it starts to look messy. Choose the right font(s) that speak to your business and DJ style.
If you’re a turntablist, you might want to choose a font that evokes more of an older and classic vibe. A serif may be the best place to start looking. Serifs give off a more structured feeling, but you can always choose something custom that can help make you stand out.
However, if you want to maintain the feeling of professionalism, you may choose to go with a sans-serif. It’s a traditional typeface that anyone can relate to, so a good place to begin if you’re just starting out.
And, if you’re a house DJ trying to make it big that makes new mixes every week, you might want to go with a font that’s a little bit more fun and bold, such as a display typeface. This type of font gives you the room to express who you are and make that part of your business stand out.
Before you choose a logo layout, think about where your logo is most likely to appear. Merch is a key way to get followers talking about your brand, as is setting up a website and social media pages on which you’ll advertise shows. Therefore, make sure your logo is versatile and can be resized for each platform and medium.
Make sure that when creating your logo, every element is proportional. Maybe your logo has a symbol and text – make sure the two complement each other in size, and don’t compromise on that ratio when scaling your logo up or down.
It’s a good idea to understand how white space is useful. It is a big factor in a balanced visual. It also is a great reminder to keep your logo simple. Too much going on will simply overwhelm anyone who looks at it. You want a design that gets your point across with as little visual noise as possible.
Also, try to think about the top places your logo is going to appear and take that into consideration during the design process. If you want your logo to work on social media, merchandise, and a business card, it may be a good idea to stick with a simpler design where your logo includes an icon and possible text that’s centered. If you’re sticking with a website, maybe you want a typeface logo (i.e. a wordmark) without an icon.
Take the time to evaluate how you want your logo to look. This will be the first thing customers see, and it can make a huge difference in their decision to hire your services.
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