Key Strategies to Build a Podcast Brand
Key Strategies to Build a Podcast Brand Businesses of all types now have a podcast to engage their target audience and create connections that build brand loyalty–and they’re proven to work exceptionally well. A recent BBC Global News study found that podcasts are more effective than radio and TV advertisements, contributing to 89% higher brand awareness. […]
How To Make Eco-Friendly Promotional Products and Marketing Swag
How To Make Eco-Friendly Promotional Products and Marketing Swag Climate change and pollution are increasingly important issues for businesses, governments, and individuals. More and more consumers are paying attention to how companies and elected officials respond to climate change. They often seek to support sustainability by spending their money with green-minded businesses. Because of this […]
How Promotional Products Can Improve Your Marketing Strategy
How Promotional Products Can Improve Your Marketing Strategy If you have ever been to a conference or trade show, you’re probably familiar with promotional products. Companies typically provide an assortment of pens, hats, notebooks, t-shirts, and other free “swag” that you pick up during these events to increase brand recognition. Even though they’re small, they’re […]
Are Business Cards Still Relevant in the Digital Age?
Are Business Cards Still Relevant in the Digital Age? The digital age has changed how we communicate—we know, you know this. For some professions, it’s even replaced face-to-face contact — doctors can meet patients online, lawyers can zoom with their clients, and digital sales teams create websites to market their products. Things have changed. These […]
What is a Seasonal Logo and Why You Should Have One
What is a Seasonal Logo and Why You Should Have One ‘Tis the season! The one time of the year when Mariah Carey’s Christmas album is on full blast (leaving that up to you to decide whether that’s a good or bad thing) in every store, and every aisle you browse has gotten a seasonal […]
Luxury Logos: How to Create a Brand of Affluence
Luxury Logos: How to Create a Brand of Affluence Want to create a sophisticated brand? Here’s how! To cultivate an affluent brand of your very own, you need a luxury logo—one that evokes feelings of elegance, quality, grace, opulence (I cheated with a Thesaurus for this one), or lavishness. And, to help you design a […]
6 Logo Design Quotes That Explain Why Branding is so Important
6 Logo Design Quotes to Explain Why Branding is So Important With everything you have to do in your business, it can be easy to ask yourself if your company logo really matters all that much. I mean, you have so much on your plate. You’ve got to get the product right. You’ve got to […]
