Think about a time you heard a story that you wished was over before it started.
What made you hate listening to it so much? Chances are, the teller of the story wasn’t able to convince you to care about the subject quickly enough, and you got bored real fast.
It’s not just you – it’s everyone. Jokes lose their punchlines when they’re dragged out; novels get shelved when the first chapter is stale. In contrast, the most compelling stories are ones that get a point across with just enough detail.
Meet monogram logos – the teller of those powerful stories.
Simple yet sentimental, these logos convey a brand’s entire narrative with just a few strokes of the digital pen. They emphasize the name of the company they represent, forming a strong connection with the brand without mincing words.
Also known as “lettermarks,” monograms are logos that are made up of only typography. These logos generally range from two to three letters (one-letter logos are considered letterforms) and are made up of your business’s initials.Because of their strong emphasis on letters, monograms can differ in the message they give off based on the type of font you use to create one.
Monograms reached the height of their popularity in the 19th century, and they haven’t lost their edge since. They’ve been used for everything spanning personalized wedding invitations to marking ownership over artistic work. Above all, monograms stand as a symbol of luxury, royalty, professionalism and class.
From fashion to phone companies, industries across the board have made the monogram logo their own. Let’s take a look at some of the most famous monogram logos and how they pull their weight for the brands they represent.
Louis Vuitton’s logo carries history and poise, as it’s been around for centuries. The luxury fashion brand is a family-owned company, and the monogram attests to those traditional values.
Anyone from the East Coast of the US would recognize this logo. A source of pride, joy, and occasionally frustration, the New York Yankees monogram has stood as a symbol to be believed in since 1905. While not the only logo used by the Yankees, the monogram makes its way onto uniforms and memorabilia as a way to remind sports fan that this team is worth rooting for.
“Life’s Good,” boasts this electronics company, and their logo is there to remind you of it. While keeping to the monogram format, this brand’s logo has a hidden meaning; they get creative with the way they position the letters to form a happy face – humanizing the brand and making their audience smile in the process.
When you design a company logo, it should always be done with your audience in mind. You want it to be something visually appealing, while also speaking to the values behind your business – because the audience you’re going to attract connects with those values.
Monograms are memorable, and they generally have a clean, crisp, and (often) classy look. Consider using a monogram logo:
Luxury or service branding is about making your customers feel like they’re being pampered in style, and nothing says posh like a logo that feels personalized.
Think monogrammed towels, customized pillows, initialed fountain pens – all of these items are associated with off a high-end clientele. Your monogram logo will remind people of that feeling they get when they see their own initials emblazoned on, well, anything – like you’ve gone the extra mile to take care of them.
Because monogram logos are usually based on just two or three letters, this may be your move if the name of your company is more than one word or difficult to pronounce. Where a long business name may put people off, the initials of your name will cause intrigue and ask of your audience to inquire more about your business.
It can be difficult to create a logo that appeals to a multinational audience, as you’ll be catering to a diverse group of people; from language barriers to varying cultural references, the obstacles are many. So, when in doubt – less is more!
Initials keep your logo versatile, and you’ll give people the ability to recognize you around the world, without equating your company with a specific language or population. Instead of potentially alienating a customer base with a “clever” logo, monograms allow you to speak to a wider audience.
Because of the emphasis monograms place on joining initials, they are often associated with family. Picture bridal shower gifts and wedding paraphernalia; have you ever wondered why people get newly married couples monogrammed towels and bathrobes?
It’s because we’ve come to associate the monogram as representing the physical and emotional uniting of names – i.e. as a symbol of bringing a family together. In this vein, monogram logos are a great way to emphasize the family values behind a business, and use that to bring about an emotional connection with your customers.
This might seem counterintuitive, as monograms by definition get rid of the pictorial element in your logo – limiting you to letters only. However, images can often guide your audience to think about a specific object. Sometimes this works in a brand’s favor, like when they want to emphasize a specific product they sell, but other times it limits a brand that’s seeking a broader reach.
Your business has a story to tell, and a monogram logo may be your best spokesperson. If you go with a monogram, remember that your logo’s font will do the heavy lifting for you, so try to pick a font that has the same message as your brand.
Not sold on the monogram logo yet? Head over to this blog post and give abstract logos a try!