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Maybe friends or relatives have told you stories about turning an underused property or a spare room into a nice little income stream by listing it on Airbnb. You may have thought, “I want to do that,” but balked at the logistics or wondered whether an Airbnb business is still viable in 2026. The boom is over, but some people are still earning real money from it, while others are sitting on empty assets night after night. Airbnb still generated over $12 billion in global revenue in 2025, an all-time high for the company, and the platform now counts around five million hosts. The opportunity is real, but so is the competition.

A plan is what separates disappointment and success for this business idea. Treat your rental as a real business, not a casual source of income. This article helps you assess whether running an Airbnb makes sense for you and which skills and strategies this type of business requires to earn money consistently.

Airbnb business models: which one fits your situation?

One of the biggest shocks for people starting an Airbnb business is discovering they may not even need to own any property to be a successful operator. Three common business models entrepreneurs use to turn a profit in this industry are: own and operate, rental arbitrage, and co-hosting. Each one comes with its own startup costs, advantages, and disadvantages.

Own and operate

This is the business model most people first think about. It involves listing a property you own as a short-term rental on Airbnb. Whether the space is a spare bedroom, an unused second home, or an investment property, the startup cost may be the most expensive option. However, this model gives you the most control.

In addition to the cost of purchasing the property, you will need to determine the expenses associated with legally running an Airbnb, such as permits and licenses, insurance, professional photography, business formation, and more.

Rental arbitrage

Rental arbitrage is a viable option if you don’t own a property you want to rent out. It involves locating a suitable property, obtaining the owner’s permission to use it as an Airbnb, and signing a long-term lease.

While you don’t need to own property to use this method, you still have to pay rent and furnish the space. In addition, many owners do not allow subletting or short-term rental of their property. But persistence and a well-thought-out business plan may eventually persuade some owners to allow it. After paying the same monthly expenses you would incur if you owned the property, you would still need to cover the rent; the rest is yours.

Besides finding owners who will allow you to rent out their properties, a common issue with this method, if you are successful, is that the owner may decide not to renew your lease and list the property on Airbnb themselves. A long-term rental agreement can protect against this, but you are still on the hook for the rent, even if you can’t book guests.

Co-hosting

Co-hosting, or managing Airbnb properties owned by others, has the lowest financial barrier. Just a few hundred dollars may be enough to market yourself to potential partners, though a larger marketing budget can be helpful.

Co-hosts typically handle everything, including the listings, communicating with guests, hiring cleaners, and addressing any issues. Successful co-hosts tend to have strong hospitality skills, a friendly personality, and, above all else, great organizational skills.

Managing other people’s properties is a wonderful, low-risk way to ease into the Airbnb rental industry, while typically earning 10 to 20 percent of a listing’s revenue. However, locating owners to partner with is not always easy, especially if you don’t have a background in hospitality.

How much does it cost to start an Airbnb business?

Creating a budget and managing costs are major parts of running any business. Depending on which Airbnb business model you choose, the total costs of getting the space ready for listing will vary, but some expenses are similar across most models.

  • Licensing and permits: $500 – $1000 annually
  • Business formation: $40 – $500.
  • CPA and bookkeeping services: $150 per month
  • Short-term rental insurance: $1200 – $3000 annually.
  • Professional photography: $400 – $1000

Some additional costs depend on which model you are interested in using and where you are operating:

  • Owning a property: Costs can range from $500 to refresh a spare room to $24,000 to furnish a 3-bedroom home.
  • Rental arbitrage: Furnishing a rental property is similar to furnishing an owned property, but you will also need to pay a security deposit and rent while furnishing it.
  • Co-hosting: Although you don’t have to worry about furnishing the property, paying for permits and licenses, or insurance, you still should register an LLC and purchase professional liability insurance for extra peace of mind.

Costs change, so double-check them in your area.

How to start an Airbnb business: step by step

Moving from the initial idea of starting an Airbnb to operating one is a big leap. But if you take the process step by step, it becomes much more manageable.

Step 1: Choose your model

Take time to consider which of the three business models best suits you. Then think about it some more. The wrong choice will cost you money, cause endless frustration, and affect every future decision.

Just because you can afford to buy a property as an Airbnb investment doesn’t automatically mean it is your best option if you don’t have the time or experience to run it properly. A modest start, such as renting a space you already have or operating as a co-host, is often the best step towards success.

Step 2: Research your market and regulations

It’s easy to skip this step and jump ahead to the exciting parts, like choosing furnishings, but research is critical to your business’s future. Don’t fall into the trap of assuming you know the answer to every question. Do the footwork now to avoid expensive disappointment later.

Just because Airbnbs operate in your area doesn’t mean they are doing so legally. Major markets have already cracked down. Cities including New York have passed restrictions on short-term rentals, citing concerns about housing costs and overtourism. What’s allowed today in your area could change quickly, so check current rules rather than relying on what other hosts tell you.

Stay legal by learning the local short-term rental regulations, permit requirements, and any HOA or lease restrictions. Ask local officials and avoid depending on what other operators tell you.

After learning the legal restrictions, start to research your market. Look at metrics including demand, average nightly rates, and occupancy rates to help determine whether your business is likely to be profitable.

Step 3: Running an Airbnb business properly

Do things right from the start by forming a business entity. LLCs are a popular option because they are simple to register and provide personal liability protection. Don’t forget to apply for an EIN, permits, licenses, and short-term rental insurance. Operating an Airbnb comes with legal and financial risks, so it’s best not to expose yourself to liability.

You don’t have to figure everything out on your own. Invest in your future by working with a company like Tailor Brands to set up your business and a reputable small business-focused CPA to assist with understanding your tax liabilities and requirements.

Step 4: Prepare the property

Even if you are only renting a bedroom in your primary home, there are additional expenses. Updating furniture and purchasing linens, bedding, and small appliances takes some money. If you rent out a second home or a leased property, there are even more costs. Buy smart locks, create a digital welcome guide, and subscribe to an automated messaging system to streamline your rental business. It will pay off later.

Don’t shortchange yourself. Photographs are your primary marketing material, so hiring an experienced property photographer to present your rental at its best is a good investment.

Step 5: List and launch

Once you have your license and permits in hand, prepared your property, and formed a business with a bank account, it’s time to work on your marketing, starting with a strong Airbnb listing.

A great listing begins with a compelling title and follows with an accurate, detailed, and scannable description. Hook the browser with key amenities that distinguish the property from other local listings to establish value.

Encourage bookings by pricing your unit below the market. Once guests make a reservation, do your best to accommodate them to ensure positive reviews from the start.

Step 6: Build systems for operations

Creating guidelines for guest communications, cleaning, prepping the property for the next guest, and maintenance solutions before accepting the first guest is a necessity. If the heat goes out in the middle of winter, your guests need to know how to contact you, and you need to know who to call to fix the problem.

Bad pricing can leave money on the table or scare away potential guests. Setting prices can be complicated, so using automated software can save you time and increase your profitability.

How to run an Airbnb business: what the operations actually look like

If you plan on running an Airbnb business on your own, you’d better know what you’re getting into. After setting up a rental and listing it, you still need to handle the day-to-day operations, including:

  • Pricing: Prices need to change as the market changes.
  • Cleaning: Set a routine, hire quality employees, and spot-check often to maintain quality.
  • Guest communication: Automate check-in, mid-stay, and check-out communications to streamline your and your guests’ experience.
  • Maintenance: Develop a network of maintenance professionals you can trust.
  • Reviews: Early reviews are disproportionately important, so make sure your first guests are treated exceptionally well.

Airbnb startup checklist

There are so many things you need to do to prepare your Airbnb rental property, launch, and operate it. It’s easy to forget steps, so checklists can keep you on track.

Before listing

  • Educate yourself about local short-term rental regulations, permits, and licenses.
  • Register your business. LLCs are simple while offering liability protection.
  • Apply for an EIN and open a business bank account.
  • Research and purchase short-term rental insurance
  • Furnish and photograph the property professionally.

At launch

  • Write a compelling, optimized listing.
  • Price your space competitively.
  • Create automated check-in, mid-stay, and checkout guest messages.
  • Install a smart lock to streamline check-in and secure your premises.
  • Establish a turnover system to prepare your property for the next guests.

Ongoing

  • Invest in automated price adjustment software.
  • Record important metrics including occupancy, revenue, and expenses.
  • Maintain compliance by filing required taxes, local permits, licenses, and registration renewals.
  • Ask for assistance before you run into any issues, whether from a CPA, an attorney, or a company like Tailor Brands.

Starting an Airbnb property management business

Experienced hospitality operators may be interested in starting a property management business. A property management business typically runs multiple units and works with multiple owners. It can be lucrative, but much more complicated, and typically requires specialized, expensive software to track everything.

Most property management businesses for Airbnbs work with property owners who want a completely hands-off investment in exchange for 15 and 25 percent of the listing fee. Other Airbnb property management services are involved in rental arbitrage, which, while it generates higher profits, carries a higher risk.

Starting an Airbnb business in this niche involves the same legal issues as the other Airbnb models, in addition to a management agreement between you and your partners covering the fee structure, service scope, liability, and termination terms. Always consult with an attorney to ensure the contract is legal and binding.

As with any Airbnb business model, finding those first few clients is the toughest part. But once you develop a portfolio of properties, owners are more likely to feel confident working with you than a co-host who manages one or two properties.

Conclusion

Learning about the complexities of running an Airbnb business in 2026 shouldn’t scare you. In fact, knowing the potential pitfalls should give you the confidence you need to feel good about your new potential business. As long as you take the time to align your business model and ambitions with your money, time, and goals, and are willing to bring in professionals when you need help with taxes, legal, and business formation, you have a better chance of a successful business.

FAQ

What are the three main Airbnb business models?

The three models are owning and operating a property, rental arbitrage, and co-hosting, each with different startup costs and levels of control.

How much does it cost to start an Airbnb business?

Costs vary by model but often include licensing, business formation, insurance, and photography, plus furnishing costs ranging from a few hundred dollars to tens of thousands.

What is rental arbitrage?

Rental arbitrage means leasing a property long-term with the owner’s permission, then listing it on Airbnb, covering rent while keeping the remaining profit.

Do I need to own property to start an Airbnb business?

No, co-hosting lets you manage properties for other owners, typically earning 10 to 20 percent of listing revenue with a low financial barrier to entry.

Why is forming an LLC recommended for an Airbnb business?

An LLC is simple to register and provides personal liability protection, which helps limit financial and legal risk from running the rental.

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