Halloween is a great marketing holiday because it gives you the ultimate flexibility in portraying your brand. Want to be cute? Scary? Just a little bit different? Halloween doesn’t have many unalterable components, and your biggest limit is how creative you want to be. Seasonal marketing is overall beneficial for any small business. It freshens your offering, bring personality and uniqueness to your efforts, and allows you to capitalize on popular trends. Overhauling your designs and offerings keeps your business from going stale and encourages others to continue interacting with you throughout the year!
There are more complex ways to market for Halloween (read last week’s blog on ideas for Halloween marketing), but simply taking some time to play with small details can make a huge difference. Running holiday promotions in tandem with seasonal marketing keeps everything fresh and fun, and makes this exciting for you, as a business owner, as well! While we have previously released a list of free fonts to be used for your autumn marketing campaigns, Halloween fonts are a little different. So create a flyer, make a new social post, or send out your email marketing with these very Halloween inspired fonts.
You likely have some tried and true methods for engaging with your audience: social media, email lists, or hosting events, to name a few. Keeping your customer base engaged is one of the best ways to ensure repeat customers that will keep coming back to your business time and time again. Marketing opportunities that take advantage of the passing of time and the regular celebrations that come along with this are essential. Seasonal marketing campaigns, and especially holiday marketing, is one tool in your engagement arsenal. With so many influential businesses, stand out by taking that extra step!