9 Easy Design Tips to Create Presentations

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9 Easy Design Tips to Create Presentations

Presentations – they may not be the first thing on your mind when thinking about creating your small business, but it’s something that will quickly prove its importance to your brand. Not only are presentations used externally to share information, but can also be valuable for use among any potential employees or customers you may have.

Primarily, powerpoints are aimed at engaging your audience. If you’re looking for investors, you’ll need to use data and graphs to support what you’re looking at. Powerpoints give a visual aid to who you’re talking to while allowing you to elaborate on the points you’d like to address further.

Creating a presentation is in itself one challenge, but creating a nicely designed presentation is completely another. What differentiates a great presentation that keeps viewers engaged and one that leaves everyone rolling their eyes is the design of the presentation and how the information is incorporated in this design.

Great Presentations Everyone Will Enjoy

So what tips can you follow to make sure that your presentation looks great and helps convey your information? A key piece of advice: do NOT use the templates provided in your Powerpoint or Keynote account. Why? Everyone uses those templates. Those templates have been used since the beginning of presentation time and chances are, it’s been seen before. Personalizing your presentation can help combat presentation fatigue and engage your audience. Here’s how.

  1. Choose your fonts wisely. Times New Roman and Arial are boring and overused…try something a little different. A garish, over the top display font won’t do you any favors, nor will a script. A modern, clean font that doesn’t strain the eyes is the way to go! Similarly, consider the size of the fonts as well. Everyone in the room should be able to read the content – so resizing fonts so small to fit too much information means that your slide isn’t working.
  2. Keep it simple. Don’t overload each of the slides with tons of information and images. In fact, your presentation should generally work as an outline and visual aid – you should be able to fill in the information orally without placing everything on the slides. Text should be kept to a maximum of six short lines of text per slide.
  3. Use high-quality images for backgrounds and slides. Check out this blog post we’ve written about the best websites for stock photos around and use these for your presentations. Simple copy/paste images from search engines just won’t cut it. If you’re placing text on top of images, you’ll need to ensure that the contrast is right also.
  4. Layout matters. In general, many languages read from left to right, meaning that information should be presented somewhat this way to ensure the viewer understands what’s happening and doesn’t need to interpret the slides on top of it all.
  5. Consistency is key. With a lot of things, consistency is important. Every slide shouldn’t look crazy – using the same colors, fonts, and images throughout helps to create a story that anyone can plug into.
  6. Simple, but not simplistic. Simple doesn’t mean that there are empty slides and information, but rather that the information and design are clear, uncluttered, and ordered properly.
  7. Avoid going bullet point crazy to establish your point. Bullet points are oftentimes shorthand to help remember what you want to say, but bullet points lead to a larger story and using another slide helps to establish your point further.
  8. Use a color scheme that works and can be carried through. A color scheme that carries through all your slides, just like a standard font and slide consistency, creates a story that you’re plugging other details into. A few colors that highlight important points guides the viewer’s attention to where you want it to go and contributes to what you’re saying. A color explosion is too confusing while lacking color can be boring.
  9. Don’t forget your title slide! It’s said you can’t judge a book by its cover, but a good title slide sets the mood for your presentation. It’ll be the first impression that everyone has with the information you’re about to present, so it should be engaging.

On an additional note, great design goes ahead and tells your audience that what you have to say is worth listening to and this won’t be simply the same presentation over and over again. Visual appeal goes a long way.