Presentations – they may not be the first thing on your mind when thinking about creating your small business, but it’s something that will quickly prove its importance to your brand. Not only are presentations used externally to share information, but can also be valuable for use among any potential employees or customers you may have.
Primarily, powerpoints are aimed at engaging your audience. If you’re looking for investors, you’ll need to use data and graphs to support what you’re looking at. Powerpoints give a visual aid to who you’re talking to while allowing you to elaborate on the points you’d like to address further.
Creating a presentation is in itself one challenge, but creating a nicely designed presentation is completely another. What differentiates a great presentation that keeps viewers engaged and one that leaves everyone rolling their eyes is the design of the presentation and how the information is incorporated in this design.
So what tips can you follow to make sure that your presentation looks great and helps convey your information? A key piece of advice: do NOT use the templates provided in your Powerpoint or Keynote account. Why? Everyone uses those templates. Those templates have been used since the beginning of presentation time and chances are, it’s been seen before. Personalizing your presentation can help combat presentation fatigue and engage your audience. Here’s how.
On an additional note, great design goes ahead and tells your audience that what you have to say is worth listening to and this won’t be simply the same presentation over and over again. Visual appeal goes a long way.