Q Has being a local rockstar influenced Sock Fetish in any way? How so?
A I believe being a local rockstar has influenced our business. Steve has a lot of fans and knows many people, so that has helped us with our marketing.
Also, being a carefree, eclectic soul helps with choosing fun and quirky socks to carry. Steve’s also our biggest asset in modeling our socks; he only wears shorts, and people always get to see his awesome socks!
Q What advice would you give to someone else who wanted to open an online store?
A Stay active and on top of marketing and sales – which is easier said than done. Make a beautiful, secure and easy-to-use website. Offering free shipping is a plus. Post to social media every day. Use the business tools available on social media and networking companies.
Q How has your partnership with one another impacted the way your business developed?
A We have been together for six years now, and we get along extremely well. Katya is always pushing me forward and I help to keep her calm.
Our knowledge and expertise is very well-balanced in the way we conduct business. Steve handles the front office (sales and marketing). Katya is great at the back office type of work (bookkeeping and all the techy things). And, we both have a great sense of style!
Q Which of your products has sold the most? And, if you could promote only one of your products, which would you choose and why?
A We do have some products that have sold very well. Our best-sellers have ranged from grizzly bears to alien cow abductions. If we had to choose one product…. Oh no, so difficult. Life wouldn’t be as much fun without choices. Every day is a new start, enjoy the freedom to own many different, fun socks.