Featured Business: Interview With Bad Case of the Runs

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Featured Business: Interview with Bad Case of the Runs

Introducing Bad Case of the Runs, our latest featured business at Tailor Brands!

Bad Case of the Runs is the podcast brainchild of Krissy, a dedicated runner, mother, and storyteller who doesn’t mince words when it comes to, well, anything – as you’ll see in her incredible responses below.   

This podcast immediately caught our ears, from the clever name down to the hilarious-yet-helpful anecdotes about running and the general triumphs and challenges that come with everyday life. We also LOVE the logo Krissy made with Tailor Brands, and it’s been awesome to hear how she uses it to promote her podcast on branded merchandise.

Read our Q&A with Krissy to find out all about what it’s like for her to live the podcast life, how she uses social media to promote her business, and which tips to follow to create a successful podcast of your own.

Q. Introduce yourself!

A. Hi! I’m Krissy, the host and creator behind Bad Case of the Runs, a podcast mostly about running for all paces, uncensored, but also life, and little of acclimating to the single mom life–and those trials and tribulations.

I love running (most days) and I try not to be so serious about it. I’m not winning any races, so I’m very happy with running for the fun of it. Also, to eat tons of food and not feel too terrible about it.

Q. How did you get the idea to start Bad Case of the Runs?

A. So, I worked in radio a while ago, when I was in college. I did some small potatoes college radio, and some editing and production at a local Boston-area station for a while – and I always loved it.

However, it did come to a point where I needed to become an adult and get health insurance and more than free drinks to pay my rent. I always wanted to get back into it somehow, even part-time. 7-ish years ago I got into running, and in the meantime, podcasts started to pick up tons of speed.  

While I was still pregnant with my son in 2017, I starting doing more and more research, and decided, while yes, it would be a lot of work, a ‘funny’ running podcast was something I wanted to do. I couldn’t find a show that really spoke to me when I wanted to listen to a running podcast, so I said, ‘fuck it, I’ll make my own.’

I felt like there had to be more people like me that aren’t these professional, competitive, super serious runners that just love it. I felt a little intimidated and slightly alienated by social media running superstars, and it took awhile for me to be okay with where I’m at.

From there, slowly, Bad Case of the Runs was developed.  It’s come a long way, and some weeks are harder than others to find the time to get it done, but I love doing it, and I love the emails from listeners–some of whom have become friends in the process.  

The whole goal is to be welcoming of all runners, no matter speed, distance, whatever. Sure, I’m not awesome at it, and yeah, I still have goals, but I’ve learned to not compare myself to others in running, and it’s been so freeing. I’m hoping that kind of message will spread. 16:00min/miles to 5:00min/miles–we all have something to contribute, and this little community of ‘Bad Case of the Runs’ listeners is such a diverse, cool group of runners 🙂

Q. Why a podcast, as opposed to a blog or another form of media?

A. My history in radio, digital media, and some journalism made podcasting seem like the perfect fit. I did, however, do a blog when I first started running 7 years ago, appropriately named ‘Go Fork Yourselves,’ and it was more of a focus on balanced eating and working out in general. But once I had my daughter, that got extremely hard to keep up with and I had to take some time off.  

Podcasting isn’t super easy to pull off every week, but once I get in front of the mic, I just start rolling and for some reason people continue to listen every week!

For me, it’s a better outlet for me to talk about my running without boring my non-runner friends to tears. At least it cuts the amount they have to listen to, hahaha.

Q. How did you learn to market/promote your podcast?Any tips to share?

A. I wish I was a little better about it, but with a full-time job and two kids, it’s much harder than it was a year ago. I will say, social media is definitely a great platform to do that with. Instagram is my main outlet, which I then have connected to Facebook and Twitter, so it’s easy to post in one – and basically let Instagram copy and paste to the other two.  

Finding a simple, but awesome logo was important to me for people to associate my show with an image. From there, just being aware of what tags you use to get your product most efficiently, while also tying into your brand, i.e: #running vs #ilovetorun – obviously the former has a larger draw than the latter.  

With social media, teaming up with like-minded businesses (or shows in my case) has been super helpful. Cross-marketing with other brands also opens you up to a larger audience.

 

Q. Have there been any challenges that surprised you along the way?

A. Well, while I wasn’t planning on getting divorced or having to do the single mom life when I started the show – the biggest challenge is to prioritize and really be mindful of when I can plan for the show.

It’s getting a little easier these days, but there are still things like…kids being up all night teething that throw off the planning and recording. Luckily, my listeners are pretty cool if I have to do a show later than anticipated!

 

Q. What is the funniest thing you’ve shared on Bad Case of the Runs? Do you have a favorite episode?

A. Probably my first marathon attempt, and all the awfulness that ensued in that. From stomach issues, to bathroom issues, to being lapped by the elderly – it was something else.  

My favorite episode is Episode 42, my NYC Marathon Recap/Redemption. My best and more favorite race thus far, it was fun to record and relive as the episode came together. I had so much amazing feedback on that episode from listeners, too. Hands down my favorite.

Q. Let’s talk running playlist. You feature different songs from your users on every episode – how did that come to be?

  

A. My running playlist had become something to be reckoned with – and one of my favorite segments. This was a feature I intended from the beginning, but I never thought I’d have so many listener contributions to it!  

My taste is music is wide and non-discriminating, and so necessary for my solo runs and races. There’s actually been a few studies about how music affects the brain while exercising, and how it can assist in shutting down certain pain receptors. The right song list, for me, makes all the difference in a run, and makes a treadmill run WAY more bearable.  

Music is a non-negotiable in my life, and I wanted to make that a recurring theme in the show.  Plus, who doesn’t need another playlist to run to??

Q. What are your goals for Bad Case of the Runs? How do you see it growing in the future?

A. To keep it somewhat consistent, and go back to a format of featuring a topic or question from a listener in the show. I would love to push my social marketing a little more as my children grow and I will have (maybe) slightly more time to dedicate to that.  

My other goal, honestly, would be to write a book about my experiences, but it’s something I’ve only been thinking about very recently when someone put the bug in my head.

I’ve met listeners at local events and races, and I’d love for that to be more of a thing, per se. I’m doing Big Sur in April, and have already corresponded with a few listeners who will be there – which is so fantastic!  I just want to grow in terms of reaching more runners and potential runners, and add to this awesome community of my salty positivity to recreational running.

Q. Between running and working full time, how do you also find time to regularly add new episodes? Tell us your secret!

A. It doesn’t always come together as planned, like I mentioned. Teething and sick kids, on top of them giving me their bugs, working, and some traveling – it certainly isn’t easy.

I am stubborn, though, and even when I want to call it in and skip an episode, I generally don’t give myself that break and push myself to do it – because I do love it, and I don’t want to lose that consistency.  In the past couple months, I have actually had to skip a couple shows, which blows, but I am still motivated to keep going.

My listeners play a huge part in it, and their emails and comments really push me – I never thought my stories and running would be helpful to others, honestly, and the fact that people have said I’ve inspired them in their own running journey – it’s amazing, and if I can help one person – that is all I need.

Q. What advice would you give to someone who wanted to start a podcast of their own?

A. Do the legwork. Read about starting a podcast, watch videos, try different audio editors, check out all the hosting sites, get a logo, make notes – find what will work for you and plan things ahead of time. Have your website ready before you go live, and have multiple episodes ‘in the can’ before you go live.

 Having some content ready to go so you can get ahead of yourself is so huge.  It’s easy to get ahead of yourself because you’re excited, I GET IT. Pace yourself (all puns intended), and create the foundation before you start really building on it. Have a solid idea of the format you want and generally how you want to show to go, however loose as that may be. It’s easier to have the outline to fill in, rather than flying by the seat of your pants.

Trust me, I’m the queen of being a dumpster fire many times in my life, but if you want to be serious about starting a show–plan, plan, plan. It’s so much more than sitting down in front of the mic if you want to do something long term.

Alright-Fuck this! Let’s go running! 🙂   (my sign off for my show, haha)

Over to You

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