We’re just going to say it- simply existing on social media is not enough for your brand. Having a Facebook, Twitter, Instagram, Pinterest, or Snapchat account is only one part of the hurdle to successfully using these networks to make a substantial difference in your brand. Social media marketing is so important to businesses that entire departments are created in larger businesses aimed at attracting customers via social platforms, amping up engagement, and keeping users informed about events, products, and specials associated with their business.
It is undoubtedly important to have social media to help build your organic following on social media, but only signing up for these platforms is the very first step in launching a successful social media marketing campaign for yourself. In all likelihood, you do not have the budget to hire a full-time social media manager, and that’s okay! Just having an understanding of how social media can shape your business and taking the right steps to stay on top of your social media game can make the difference you need!
In 2014, over 87% of small businesses used social media as a marketing tool. Why? It’s valuable for marketing, developing trust and familiarity with your brand, speaking with customers, further developing your brand, and more!
Social media marketing consists of:
Not all of these should be done every day, but they still should be actively promoted as often as possible. Why? Social media helps you find the audience for you, reaching users outside what may be a limited circle in your community is easier with the internet at your fingertips.
It’s understandable that the idea of spending a ton of time on social media seems counterproductive to making your business successful. There are some valuable reasons why you should spend time actively engaging on these channels, however.
The best thing about social media marketing is that it allows you to engage and create a relationship directly with the people who are using your brand. Simply creating pages to have them and not having an active role in their utilization and upkeep doesn’t help you or your brand. Taking the time to stay active can make a huge difference, and as a small business, these things matter!