One characteristic that becomes readily apparent when driving through Broadway is the amount of different plays and musicals that appear to be staged every night. With billboards that seem larger than life, you could be forgiven for thinking they’re all Tony winners. However, all that glitters is not gold. Most of these shows are expensive, and many of them are less than thrilling.
Don’t waste money on flashy advertisements and offers your brand can’t deliver. Focus on creating a brand that is powerful, trustworthy, and matchless without all the bells and whistles. Customers may fall for flashy lights at first, but they won’t spend money twice on a store that doesn’t have something worth their while.