Sunsets, tropical weather, autumn leaves, butterfly wings, fresh veggies – orange can be found in unexpected places, and we see it everywhere we go without even realizing.
And, like with all colors, we’ve developed certain associations and feelings with orange when it meets our eyes – also known as color psychology.
It’s a friendly, sociable, happy, energetic color, which is why famous companies across a bunch of different industries use it in their logo design!
Orange is often used in food and beverage brands, in addition to retail, entertainment and tech.
However, you normally won’t see orange used in wellness brands, because people can associate the color with warning signs of danger or toxic waste.
And, you usually won’t see logos that are only orange, because it tends to be overwhelming to the eye – though some of the brands we’ll look at below do use it to set themselves apart from the crowd.
Let’s take a look at 20 famous brands that use orange and see how the vibrant color helps the rest of their logo design send their audience just the message.