Your oil company logo should reflect your brand’s mission and values. In addition to focusing on your product, you can use your logo to emphasize the benefits your company brings to your customers. You’ll want to use clean, simple lines for a slick, professional oil logo.
In order to help you choose the best logo for your brand, we’ve compiled a list of ideas and best practices to get you started! Scroll down to see how others in your industry use their logo to express their brand identity; then, read on for tips and tricks on how to create the best oil logo for your brand.
Oil Logo Design Tips
While some oil company logos have icons, other logos are purely text-based. If you do decide to use an icon, you can choose between literal depictions of industry tools—such as oil wells and drills—or abstract icons like a droplet or burst shape. Experiment with your typography and imagery to determine whether a text-based or image-based logo best represents your brand.
The font you use in your logo should be simultaneously professional and authoritative, and simple and friendly. Avoid elaborate fonts, and instead try a minimalist, sans serif typeface.
A great oil logo benefits from warm, friendly colors like orange and yellow, or soothing, natural tones such as blue and green. Whichever color palette you choose, select one that evokes the tone and messaging of your brand, and be sure to stick to just 2-3 colors.
Regardless of your choice of typeface and imagery, it’s important that you have a logo that scales well. Think about the places your logo will appear—your vehicles and equipment, signage, website, and employee attire—and be sure your logo can easily be resized to fit wherever you need it.